I’ve developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.
We’re constantly surrounded by poor marketing. If architects were as bad at their job as the many ‘marketing professionals’ are at theirs, our buildings would look like Charlie’s house in Tim Burton’s remake of the classic movie Charlie and the Chocolate Factory. If marketers designed buildings they would all look like an orange on toothpick.
My marketing analysis using the principles of architecture will provide you a plan that produces immediate and constant results, gives you vital feedback, and builds customer loyalty. My Marketectual Analysis of your firms marketing efforts will help you find the weak marketing links and provide much needed ‘method’ within the marketing madness. The stages of my Marketectural Analysis are below.