Step 2: Arrangement–Groundwork

Groundwork: Effective groundwork requires vision. The most important part of your marketing groundwork is basic but commonly overlooked by many professional and amateur marketers. Write your brand positioning statement. Your brand positioning statement includes your target market, product benefits, and an understandable explanation of how customers receive your products benefits.

Additional reading

Continue reading: Stage 2: Arrangement–Elevation

Go back and read-Step 1: Order