Step 2: Arrangement

Once you establish the priority of the “to dos” of your marketing efforts, arrange and categorize each one according to the following categories, groundwork, elevation, and perspective. You must arrange your efforts so that you can make the most of them and move your company forward. CS Lewis wrote about two individuals going down the wrong path. He taught that he first of those individuals (companies) to turn around is the most progressive. If you’re putting your efforts in the wrong place, stop right now and turn around. Use the following categories and descriptions to help you determine where you should be using focusing your marketing efforts.

Additional reading

Continue reading: Stage 2: Arrangement–Groundwork

Go back and read-Step 1: Order