Step 2: Arrangement–Elevation

Elevation: Once you have built a solid foundation to market, focus on your elevation. The first part of elevation is creating a brand identity that is in harmony your brand positioning statement. Brand identity can includes logos, stationery, envelopes, business cards, websites, and other marketing collateral. After you’ve created an identity you must begin taking steps to get your brand elevated. There are an unlimited ways to spread information about your brand to elevate your sales, customer perception, and brand image.

Additional Reading

Continue reading: Stage 2: Arrangement-Perspective

Go back and read-Step 1: Order