Step 2: Arrangement–Perspective

Perspective: Strive to understand your products, promotions, placements, and pricing in the eyes of the target market. Changing from your perspective behind the desk to that of your customers helps you refine and develop more successful marketing strategies.

Company	Customer
Product	Solution
Promotion	Information
Placement	Access
Price	Value

Customer Perspective Marketing–SIVA

Solution: Does your product provide a significant or needed solution to consumer problems and/or needs?

Information: What is the best way to reach your consumers? How can they learn about your product? How much do customers need to know or understand in order to make a buy decision?

Value: Does the customer understand the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, and what will be their absolute reward?

Access: Where can the customer find the solution? How easily/locally/remotely can they pay for your product and receive the benefits of your product?

Additional reading

Continue reading: Note On Pricing

Go back and read-Step 1: Order