Stage 2: Arrangement–Invention

Invention: Once you’ve completed your reflection and received feedback you can begin the process of invention. This is defined as the solving of intricate problems and the discovery of new principles by means of brilliancy and versatility. To be an effective and successful marketer you must be able to be analytical, creative, logical, essentric, and of hyperactive can help you go a long way. If you aren’t creative then hire someone to be. If you’re not artistic hire a designer. Invention can come into play at all levels of marketing. It’s essential during the product development phase. That’s expected. The best marketers maximize their powers of invention in the last 3 P’s of marketing. You must try to find ways to employ invention in more than just your products, strive to use it in your placement, pricing, and promotions. This will help set your marketing efforts apart.

Additional reading

Continue reading: Stage 3: Eurhythmy

Go back and read: Step 1: Order