My Work: Creative, Graphic Design, Copywriting, and Promotional Strategy

Site: www.iltech.us

Project: I developed this advertisement and promotion for ILT. They wanted to take advantage of the fact that banks and the typical auto financing had stalled and left an opening for credit unions to gain more business. We came up with the idea of picking up the dollars that the banks laft behind. This ad will will be sent out to different Credit Unions in the US. We will include a dollar bill as part of the mailer. I will report on the results. The last mailing the ILT did was a jumbo postcard. They used a customer testimonial. They didn’t receive any responses. WE are hoping that this mailer generates at least 5 to 6 leads for the sales team. I’m confident that we’ll hear back from a at least that many people.

Status: Complete