Direct Mail-Indirect Lending Technologies Updated

My Work: Creative, Graphic Design, Copywriting, and Promotional Strategy

Site: www.iltech.us

Project: I developed this advertisement and promotion for ILT. They wanted to take advantage of the fact that banks and the typical auto financing had stalled and left an opening for credit unions to gain more business.

Direct Mail-Indirect Lending Technologies

I was approached by William McGregor, president of ILT, to come up with a direct mail piece that would generate sales leads for their business, indirect lending. Currently the market is boom due to the credit crunch by banks. Credit unions can take advantage of this by extending their market reach, reducing time and labor needed to approve loans. ILT system, DILLS, is a web based application that allows credit unions and dealerships to improve their businesses.