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Step 2: Arrangement–Elevation

December 16, 2008

Once you have built a solid foundation to market, focus on your elevation. The first part of elevation is creating a brand identity that is in harmony your brand positioning statement. Brand identity can includes logos, stationery, envelopes, business cards, websites, and other marketing collateral. After you’ve created an identity you must begin taking steps to get your brand elevated. There are an unlimited ways to spread information about your brand to elevate your sales, customer perception, and brand image.

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Marketectural Analysis Outlined

December 13, 2008

I’ve developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.