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	<title>G Scott Inc. &#124; Creative Studio &#124; Marketing Strategy &#124; Internet Marketing &#124; SEO &#124; Salt Lake City, Utah &#187; groundwork</title>
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		<title>Stage 2: Arrangement–Groundwork</title>
		<link>http://www.gscottinc.com/2008/12/16/stage-2-arrangement%e2%80%93groundwork/</link>
		<comments>http://www.gscottinc.com/2008/12/16/stage-2-arrangement%e2%80%93groundwork/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 21:58:34 +0000</pubDate>
		<dc:creator>g.scott</dc:creator>
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		<description><![CDATA[Effective groundwork requires vision. The most important part of your marketing groundwork is basic but commonly overlooked by many professional and amateur marketers. Write your brand positioning statement. Your brand positioning statement includes your target market, product benefits, and an understandable explanation of how customers receive your products benefits.]]></description>
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		<title>Marketectural Analysis Outlined</title>
		<link>http://www.gscottinc.com/2008/12/13/marketectural-analysis-outlined/</link>
		<comments>http://www.gscottinc.com/2008/12/13/marketectural-analysis-outlined/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 21:29:27 +0000</pubDate>
		<dc:creator>g.scott</dc:creator>
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		<category><![CDATA[elevation]]></category>
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		<category><![CDATA[groundwork]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketectural analysis]]></category>
		<category><![CDATA[marketecture]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[order]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[propriety]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[symmetry]]></category>

		<guid isPermaLink="false">http://www.gscottinc.com/?p=583</guid>
		<description><![CDATA[I've developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.]]></description>
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