Stage 2: Arrangement–Invention

December 18, 2008

Invention: Once you’ve completed your reflection and received feedback you can begin the process of invention. This is defined as the solving of intricate problems and the discovery of new principles by means of brilliancy and versatility. To be an effective and successful marketer you must be able to be analytical, creative, logical, essentric, and of hyperactive can help you go a long way.

Stage 2: Arrangement–Reflection

December 18, 2008

Reflection: You must stop, look, and listen while you undertake marketing. In the spirit of progress you must always make sure that you’re moving in the right direction and your efforts are having an immediate impact on your sales and company’s performance. Reflection can mean many different things. There are many different way of “reflecting”.

Marketectural Analysis Outlined

December 13, 2008

I’ve developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.