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Step 1: Order
Marketecture: The discipline of creating, building, and implementing effective and successful marketing strategies using principles based on scientific and creative processes, developed by G Scott Inc. Marketectural Analysis Step 1: Order Order gives priority and importance to all the elements of your marketing strategy. The first and most important element of any strategy is defining [...]
Marketectural Analysis Outlined
I’ve developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.