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LATEST PROJECT: Vocalist Live 3
Stage 2: Arrangement–Reflection
Reflection: You must stop, look, and listen while you undertake marketing. In the spirit of progress you must always make sure that you’re moving in the right direction and your efforts are having an immediate impact on your sales and company’s performance. Reflection can mean many different things. There are many different way of “reflecting”.
Marketectural Analysis Outlined
I’ve developed a marketing analysis process that is founded in the fundamental principles of architecture by Vitruvius. As I study and learn more about architecture and marketing I find more and more similarities between the two disciples. Great marketing and great architecture tend to have the same strengths. The same goes for poor marketing and poor architecture.