Vocalist Live 3

January 27, 2010

Vocalist launched a new product called the Live 3. Part of my launch strategy was to create half a dozen videos for to post on the Internet. The videos are intended to educate potential customers about the product. This is the first step in breathing new life into this brand and market segment.

Read Before You Tweet

April 25, 2009

I’ve learned a thing or two tweeting. I’ve learned more from Twitter by reading others tweets. Ultimately the benefit of Twitter will be determined by the quality of content. Twitter users have the ability to control what content shows up on their Twitter feed by choosing who’s tweets to follow. Followers follow for a reason. [...]