An Important Note On Pricing

December 17, 2008

A note on pricing: During the first day of my graduate level Brand Management class taught by Eric Schulz he said, “If everyone bought on price we’d all be driving a Yugos, none of you would be here, and I’d be out of a job.” Take caution when basing your marketing on price. Pricing changes […]

Laws of Marketing Motion: Marketing Physics

November 18, 2008

The world is governed by natural laws. An example of these laws is gravity and the laws of motion. Business, marketing, and human behavior is also subject to natural laws. During one of the great lectures I heard from Eric Schulz at the University of Utah, he explained the Laws of Marketing Motion-Marketing Physics. 1st […]